The Value Proposition: A Poem on Selling with Insight

When selling a product, it's easy to see,

Just the price tag, that's all that can be.

But true value is so much more,

Than dollars and cents, it's what it's in store.

It's efficiency, it's time saved,

It's a competitive edge, truly brave.

It's an investment, in your business too,

Not just a one-time expense, that's true.

So when selling a product, don't just focus on price,

Talk about value, that's the wise advice.

It's a long-term benefit, that's worth its weight,

A value proposition, that truly can't wait.

So remember this rhyme, when selling a product,

Value, not price, is what should be sought.

Your customer will see, what's truly at stake,

And making an investment, won't seem like a mistake!