About Us
Introduction
The insurance industry is rapidly evolving, with new technology and innovative products entering the market every day. As a tech vendor, it can be challenging to break into this market and achieve success. That's where Purple Advisors comes in. With years of experience and a unique approach to lead generation, pipeline management, and post-sales support, we are dedicated to helping tech vendors achieve their goals in the insurance market.
At Purple Advisors, we are dedicated to helping tech vendors succeed in the insurance market. Our collaborative approach and expertise in lead generation, pipeline management, and post-sales support are just what you need to take your offerings to the next level. If you're ready to break into the insurance market and achieve success, contact us today to learn more about how we can help.
Our Team
Pankaj Parashar
Pankaj Parashar is the founder of Purple Advisors and has more than 20+ years of experience working at the intersection of technology and insurance. He has managed insurance practices worth more than $2 billion, established relationships with numerous executives at top 20 U.S. P&C insurance companies, and spearheaded the first SaaS sale in the insurance vertical in 2017.
John Warren
John has a 30+ year career in the US Life, Employee benefits and InsurTech markets where he lead and introduced cutting edge, conceptual, and industry first products and services. He has held Executive level Sales, Distribution and Marketing positions with several Fortune 500 Insurance Companies. He drives business missions to propel growth and build relationships with customers and stakeholders based on respect, integrity, and trust.
Karim Issa
Karim Issa is an experienced Fintech/Insurtech professional who has worked in large insurance companies such as SwissRe, Amex, and QBE. He has also worked in the start-up space with ReThought Insurance and Purple Ant. Apart from his 5+ years of startup experience, he has worked in Underwriting insurance/data modeling areas for Captive setups.
Dana Todd
Dana Todd is a former CMO with deep experience in B2B Enterprise & technology, combined with broad marketing and executive skills. She has led company departments, global boards, passionate startups, and savvy consultancies, solving challenges for dozens of different businesses across a wide range of industries. She now works as a fractional CMO driving change.
Our Process
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Step 1 : Discovery
The first step in our process is the Discovery phase, where we work collaboratively with clients to understand their current offerings and align them with the target industry's pain points. This phase is crucial for identifying the buyer persona and determining what sets your products apart from the competition. Through careful research and analysis, we help our clients understand their target market and the best approach for success.
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Step 2 : Roadmap
In the Roadmap phase, we develop tailored outbound and inbound campaigns designed to drive results. Our team of experts works closely with clients to understand their needs and goals, and creates campaigns that are both effective and scalable. By leveraging our expertise in the insurance market, we help our clients create a roadmap for success that is tailored to their unique needs.
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Step 3 : Execution
Finally, we enter the Execution phase, where our team carries out the campaigns and drives results. We are committed to delivering the best possible results for our clients, and we use our expertise in the insurance market to ensure that our clients' campaigns are successful. Our focus on collaboration and execution ensures that our clients achieve their goals in the insurance market.
